The Australian government has enacted a new code that encourages the beauty and fashion industries away from “ultra-skinny” models. It also discourages the use of digitally-enhanced photographs.
“The code, which is not compulsory, also calls for fashion magazines to stop advertising rapid weight-loss diets and cosmetic surgery. Editorial content that may promote a negative body image is also a no-no.” [Source: New Zealand Herald]
Australian Federal Youth Minister Kate Ellis says the newly-passed code is the government’s way of pressuring the fashion and beauty industries to make a “genuine commitment” to support healthy body images. Lynda Williams, Auckland, New Zealand’s Women’s Health Council coordinator hopes her country’s government will soon pass a similar measure.
Labels: media, model, size-zero
Posted By: Stefanie Hamilton